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Harvey Nichols Menswear Launch Build | London Flagship
A launch for Harvey Nichols Menswear with #GreatMen neon sign.
The Brief
Facilitate a 300-guest red-carpet fashion launch with press wall, food stations, in-store dressing rooms, custom plinths and a hero hanging neon sign to anchor the social moment.
Our Approach
Our in-store crew built temporary dressing rooms for the models and a fully branded press wall as a continuous backdrop for tweets, Instagram posts and editorial photography. Custom plinths were fabricated throughout the store to display the new menswear range. Instead of the usual red carpet, we installed a luxury blue carpet at the entrance and steps to align with brand colour. The viral piece was a hanging neon hashtag sign, #GreatMen, designed and installed by Trinity.
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